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Engagement

OneSignal​

OneSignal is a comprehensive messaging and engagement platform that allows developers and businesses to send push notifications, in-app messages, SMS, and emails to their users. It is widely used for customer engagement, driving retention, and increasing user engagement across multiple platforms.

Details

URL: 🔗 https://onesignal.com/

Platform: Web, iOS, Android, React Native, Unity, and more.

Created: 2012-01-01

Authors/Developers: OneSignal Inc.

Tags:
Push Notifications, Messaging, User Engagement, iOS, Android

Key Features​

  • Multichannel Messaging: Supports push notifications, in-app messages, emails, and SMS, allowing for a comprehensive engagement strategy.
  • Segmentation and Targeting: Enables detailed user segmentation for sending personalized messages.
  • Real-Time Analytics: Provides insights on message performance and user engagement metrics.
  • Automated Messaging: Allows automated messages based on user actions and events, improving retention and engagement.

Use Cases​

  • User Engagement and Retention: Send timely notifications to re-engage users who have been inactive for a while.
  • E-commerce Notifications: Notify users about promotions, abandoned cart reminders, and order updates.
  • Content Updates: Inform users about new content, updates, or events in your application.

Pros and Cons​

  • Pros:

    • Supports multiple platforms and communication channels.
    • Powerful segmentation and targeting features.
    • Provides detailed analytics and reporting.

  • Cons:

    • Requires users to provide personal information for email and SMS communication.
    • Initial setup can be complex for beginners.

Alternatives​

  • Firebase Cloud Messaging (FCM): Offers similar functionality with a focus on integration with Google services.
  • Airship: Provides more advanced marketing automation features but at a higher cost.
Visit OneSignal→